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Identifiable Locators
NewsTicker's SevereWx display begins by showing either a static or animated map of your general region. This includes everything from interstates to city names -- landmarks that aid in identifying counties. No longer does your map have to be void of detail. It can contain such detail overlay as state boundaries, city locations, and waterways. Then, as each active condition is shown, the name of the county is displayed in a "mini-crawl" to speak to viewers who can't visually determine their location.
Multi-Condition Listings with Persistent Expiration Times
In traditional map systems, it's impossible to indicate that one county is under multiple active conditions. With NewsTicker, you don't have to sacrifice -- by dynamically stepping through each condition, you can accurately reflect that one county or zone is associated with multiple statements. And, as part of this notification, you can include the expiration times giving your viewers information usually relegated to periodic crawls.
Effortless RADAR Integration
What direction is the storm heading? That's something you can't see in a static map. By integrating live local RADAR into the display, your viewers gain an understanding of whether they are in the storm's path or on the fringe. Local RADAR is often the center of your weather brand, showcasing itself during severe weather events. NewsTicker lets you maximize the brand when it counts the most.
Predictable Size
In less dynamic displays, active conditions are represented with a solid color. In order to identify these colors, a legend must be included. The more conditions, the larger the legend. NewsTicker addresses this by utilizing a "mini-crawl" which systematically steps through each condition naming it as well as the county. No matter how many advisories, watches or warnings you may be under, the footprint of the display never changes.
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Key Features
> Dynamic, state-of-the-art animated map display with integrated legend, display of expiration times, and display of multiple conditions per county or zone
> Receive instant real-time redundant data from the National Weather Service's NOAA Port satellite
> Complete visual customization by station fortifies your weather brand
> Display data in any combination of a bug, map or crawl format
> Incorporate RADAR images (near real-time sequenced images or live local output) with the bug display
> Can have data sent automatically as-is to air or edit alerts before air
> Supports newer and more accurate VTEC codes from the National Weather Service
> Immediate website export of statements, summary page, and web crawl format
> Automatic reformatting of weather statement to mixed case and code exclusion for more consistent website presentation
> Fully integrated with NewsTicker for simultaneous display of other content such as headlines
> Available in native SDI NTSC, 720p HD, and 1080i HD
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With traditional severe weather bug displays, there are five noticeable limitations: viewers have difficulty finding their county on the map, only one active condition can be shown for any given county, expiration times aren't regularly displayed, there is no indication of storm direction, and the overall footprint of the bug is unpredictable since the legend grows incrementally with the number of active conditions.
