School closings are very competitive since they are an extension of your station's weather brand that commands a large audience during the growing early morning news time. There is a drive to be first and most complete.

Any system can take in automated information and display it in a loop. You see that on every station in a market. But, you can't claim to be the fastest if your system doesn't get it on air first.

NewsTicker Closings is the fastest way to get an organization from the point of closure to your air, potentially within seconds. Win viewers with our innovative market-proven display solutions that our competitors are sure to copy.

First to Air: Just In/Always On With NewsTicker Closings, you can declare viewers will see their organizations close first on your air with Just InTM, a dynamic pop-up box that appears from behind the regular display. The main area continues to play a normal, alphabetical cycle for those viewers who have just tuned in. When a new closing is entered into the system, it pops up immediately so viewers can see the new entries as they become available without missing the predictable main crawl. To make the display even more powerful, you can add Always OnTM, a subset of the largest organizations in your DMA in a separate region of the screen. This allows a large segment of your viewers to tell instantly if their school is closed. These highly promotable features command attention, preventing the usual channel surfing by viewers seeing if your competitor's crawl is closer in the alphabetical sequence to their organization. And like all of NewsTicker, they are highly configurable, allowing you to choose those organizations you wish to highlight and at what frequency. Design Flexibility A hallmark of NewsTicker is the amount of control stations have over what the final output looks like. From graphics, animations and fonts to DVEs, multiple regions, and on-the-fly decision making, NewsTicker possesses the most powerful display engine on the market today so you get the exact look you want. No sacrifices. Our Freedom family of graphics systems are optimized to work with NewsTicker Closings. Not every school closings product supports crawls, and those that do don't all support dynamic inter-crawl updating. NewsTicker with Freedom does. Not every school closings product updates organizations within a static loop, requiring you to wait until it loops back around to get updates. NewsTicker with Freedom does. And, not every system lets you have the granular control over multiple zones for complex displays like Just In and Always On. NewsTicker with Freedom does. Your Needs, Today While the basic concept of school closings hasn't changed over the years, the medium has. From real-time web-based closings that don't require big holes in your firewall or delayed data pulled on a schedule, to instant notification of closures via e-mail or SMS messages on viewer cell phones, Newsroom Solutions continues to innovate. And our innovations haven't gone unnoticed. Not only do more stations choose NewsTicker Closings, but we have left our competitors scrambling to duplicate everything we've done. To see what our competitors will do tomorrow, see what we are doing today.

Key Features > Highly optimized transactional system capable of handling thousands of organizations via telephony, web, or manual entry > Can display closing information in a hot-change or crawl format with realtime updates (i.e. information updated in the middle of a crawl will be displayed properly on air) > First to air features include Just InTM, an isolated display of organizations that just closed seconds ago, and Always OnTM, a separate display of the largest organizations in your DMA > Through LOGICTM, Newsroom's powerful middleware scripting language, realtime decisions can be automatically executed such as changing the pace of the display based on the number of closings > Support for simultaneous answer of more than 100 inbound calls > Robust centralized web-proxy service provides realtime web closures in the most secure environment available on the market, rigorously audited and approved by more than two dozen station groups and 70 stations > Organizations can use telephony and web interface interchangeably based on specific message > Unlimited customizable organization display categories > User defined status codes with advanced expiration options optimized for multi-day events > Integration with all NewsTicker modules allows you to include other data in your display until an arbitrary number of organizations are active without stopping the on-air display > SMS/Email notification to viewers provides competitive advantage and reinforces your authority in school closings > Completely customizable website export based on your online brand