Anchors spend the currency of credibility on election night. If they appear unsure of where the coverage is heading next or sound unprepared about the candidates and the issues, viewers turn away.
tPrompt is an in-studio prompting display that not only shows detail about the race that is currently on the fullscreen CG, but the race that is coming up next! With tPrompt, anchors aren't caught waiting for the on-air display to change before they can start talking about the next race. They can confidently drive the coverage by knowing what's next and seeing more information than is included in the on-air display without shuffling through a stack of background information to find out how many terms a politician has been in office.
Election preparation is traditionally time intensive. NewsTicker Elections improves your productivity everytime you use it. The software can remember the offices and race preferences from each election. Then, when that election cycle rolls around again, all you have to enter are the names of the candidates.
We save you even more work between the primary and general election. After the primary is over, you don't have to start over for the general election. NewsTicker will match the winning candidates from each party and automatically create the race for the general election. It will even create anchor prompt lines for you by employing artificial intelligence against the primary election data.
Elections are becoming more and more automated at the state and county level and NewsTicker can take advantage of the advancing technology. If your county or state posts returns on the web in a common format, NewsTicker can harvest that data and automatically reconcile it with wire data for the same race. NewsTicker lets the fastest source continue to update each race without you having to switch it back and forth.
Election displays can be extremely complex. With NewsTicker Elections, you can use the central database to display fullscreens and simultaneous lower-thirds. Your displays can contain animations, candidate pictures, and even real-time growing graphs.
By fully leveraging Newsroom's Freedom graphics system, you can accomplish a network-quality look at a fraction of the cost — which means you aren't at the mercy of a third-party "all-purpose" CG with only its current functionality. Since we built the software and house your data, we know best what you need to present it visually.