Clearly, the landscape of local television has changed significantly in the last decade. From the availability of personal satellite and cable subscriptions that give viewers hundreds of channels, to reverse network compensation, it is no secret that local stations are making less and struggling more to stay relevant. It's also no secret that local news is the key to building viewer loyalty and establishing your identity.

But local news has also changed in the last ten years. With 24-hour cable networks and the Internet, national news is everywhere. Local broadcasts are focusing almost exclusively on local and regional/state news. Yet, traditional wire services still provide large amounts of nationally-focused news. Stations are using less but paying for more.

Introducing NewsBlock -- a new broadcast wire exclusively for local TV news. Grown from the suggestions and requirements of dozens of stations, NewsBlock provides the state and regional news you can't live without, with the essential national and international news you need.

All the media consolidation in the country may not make any difference if every station is getting non-local news from one source. NewsBlock provides a necessary secondary voice to television newsrooms, broadcast-specific, at a cost savings. It's journalism for the new century.

For complete details, contact NewsBlock sales.