Raycom-owned
WMC (Memphis, TN) and
WAFF (Huntsville, AL) have purchased
NewsTicker, the industry-leading local ticker display system. Both NBC
affiliates will use Newsroom's cutting-edge FreedomHD graphics platform
to display NewsTicker's integrated suite of ticker and master control
branding.
In addition to the standard NewsTicker content management platform, both
stations have purchased the integrated school closings and election
reporting modules.
With the addition of WMC and WAFF, NewsTicker has been purchased in
40% of Raycom stations for everything from ticker and master control
branding, to school closings and severe weather.
"We are thrilled with the rate at which Raycom stations are purchasing
NewsTicker," said Rick Summers, Newsroom's Vice President for Sales and
Marketing. "From the corporate level on down, they understand how to fully
leverage the NewsTicker and Freedom platform to differentiate themselves
in each market, and not look like all of their competitors."
Raycom Media, Inc. is an employee-owned company and one of the nation's
largest broadcasters. They currently own and operate 42 television stations
in 18 states. Raycom stations cover more than 10.6% of U.S. television
households and employ 3,500 individuals in full and part-time positions.
